Jeff Plush, a 25-year sport and live entertainment industry veteran, is the new CEO of USA Curling. As a highly visible senior executive for multiple organizations, Plush served as the first Commissioner of the National Women’s Soccer League (NWSL). Previously, Plush was the Managing Director of the Colorado Rapids Soccer Club and the Director of Corporate Development for a company that represented many Olympic athletes.
“Jeff Plush brings a wealth of experience and talent that will be instrumental in the ongoing growth we see at USA Curling,” said interim CEO Rich Lepping. “We are very much looking forward to working with Jeff as he helps move the sport and the business forward, while honoring our traditions, and most importantly, our athletes.” “I am thrilled and humbled by the opportunity to lead USA Curling as we chart a course for dynamic change. The chance to work closely with Courtney, the Board and our tremendous athletes is one that I simply could not pass up. And the privilege of returning to the Olympic movement is something that I am particularly excited about." “The United States Curling Association Board of Directors is thrilled to have Jeff onboard as we embrace the opportunities that are before us both at the grassroots and high-performance levels,” said Courtney Schmidt, USCA Board Chair. “I am looking forward to introducing Jeff to the world of curling at our National Championships in Spokane.”